Regional Magazine - (London)
We have chosen to create a regional magazine based around our local area (London). This magazine will be different from the conventional regional magazine due to our target demographic we propose for our magazine. When conducting research we found that regional magazines tend to be quite 'boring' and 'dated' and therefore there is a gap in the market to be filled. We want to create a fresh new magazine which focuses on everything quintessentially London. the magazines main focus will be fashion, however we aim to embed other elements of London life such as events, celebrities, shopping, sport and hotspots. Our magazine will be targeted towards the young adult/ young professional demographic that possibly either live in or commute to London. When conducting research we found that there really is not a wide variety of magazines are available for this age range so we think that our magazine will provide something unique.Initial ideas when brainstorming:
