Task 3 : Branding

In this task we had to decide how to brand our own magazine. as one can imagine this is quite a difficult and complex task as it sets out who our magazine shall be marketed towards, its place in the market and it's purpose. In this task we had to look at how existing magazines create a brand and use that to formulate our own ideas of how our magazine should look.

Click the link below to view our presentation about branding:
http://www.emaze.com/@AOOIIZOCC/blank

After creating this branding powerpoint and a lot of deliberation, we realised we wanted to go for a slightly different concept due to the fact we felt it did not fit our target audience and thus we have tweaked a few aspects of our design. This new, revamped branding consists of a black and red colour scheme (still keeping to the 'London' look) opposed to the originally proposed 'underground map' idea. We both felt that it looked overall too childish and thus we have made the decision to go for a much more stripped back simple design as from our understanding it appeal to the audience much more so than the original idea. This is because it is our belief that the young adult prefers a much more sleek, clean look. In contrast we felt our original idea was a tad dated and therefore would appeal to a potential reader.